Welcome to UPMUNC 52. I am extremely excited to be your Chair with Lucas as CD for the Big Baller Brand (BBB). We’ve been working diligently for months to make sure this weekend is extremely memorable and special for all of you. I’m looking forward to seeing what ideas you all come up with. As I brief introduction of myself, I’m a sophomore concentrating in Statistics and Finance at the Wharton School. I was born in Chicago, and I mean the actual city of Chicago (definitely not the suburbs). While I never played basketball in a very competitive setting (I’m pretty short), I’ve followed sports my whole life and have more recently developed interest in the business side of sports as well. My Model UN career started freshman year of high school and has practically taken over my life ever since. I now compete on Penn’s intercollegiate Model UN team and served as a crisis staffer for UPMUNC 51 and as a moderator for ILMUNC 34. I’m honored to serve as chair for this committee and genuinely really excited. Lucas and I think this is one of the most unique committees we’ve ever seen and cannot wait to see what you end up doing with the brand. We’ve already seen the Ball family come in and completely shock the sports business world, so we’re hoping everyone can do even more than what’s already happened. The committee will be taking place in 2020, so the brand will be even bigger and more powerful than it already is. With that in mind, we expect board members to use this increased influence to their advantage to stir the pot in ways never before seen. If you have any questions regarding the committee, preparation process, or just about the conference in general, feel free to reach out via email. Get hyped, and I’ll see you soon.
Sincerely, Ben Golub
Welcome to the Big Baller Brand committee for UPMUNC! My name is Lucas Weiner, and I will be serving as your Crisis Director. I'm really excited for UPMUNC this year. I think that our committee will be very exciting, and I think discussing the BBB will not only be a ton of fun but will also help us learn a lot about the dynamics of competition in the sports business world. As for myself, I am a sophomore at the University of Pennsylvania. I am studying Economics and Computer Science (most likely), but I also have a passion for international relations that motivates my interest in Model UN. I competed in Model UN all throughout middle school and high school, and I also compete on Penn's competitive team. I also worked at Overtime this summer, a sports media company focusing on high school sports and, by extension, the Ball family. I hope to use this knowledge to make the most engaging and fun committee possible! Be prepared to have a lot of fun and also learn a thing or two. I have always loved Model UN and I can’t wait to make sure you all have even more fun at UPMUNC discussing the future of the BBB.
Sincerely, Lucas Weiner
The Big Baller Brand is the most disruptive actor to hit the sports business world in years. From Lavar’s antics to Lonzo’s stardom to Lamelo’s highlights to Gelo’s... uh... post moves, The Big Baller Brand has caught the eyes of people globally. This BBB Board of Director’s Committee will take place in the near future, after all brothers have made the NBA—the Brand is taking off, but Lavar isn’t satisfied. From competing with major brands on both sponsorship deals and sales, to maintaining relations with the NBA, while also investing in its Junior Basketball Association. It won’t be easy— delegates will not always agree and you’ll be crashing with titans of the industry. Good luck delegates!
If you have any questions about this committee, feel free to reach out to your Under-Secretary General Arjun Patel at firstname.lastname@example.org